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What about the obvious Scripps name they missed?

July 21, 2005What about the obvious Scripps name they missed?By Howard Goodman Palm Beach columnistNorth Carolina has its Research Triangle Park.Montreal has a Biotech City (or la Cité de la...

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What’s In A Name?

November 2005What’s In A Name?By Rick EbelWhy is it that sales professionals, seldom at loss of words in pursuing an order, so often seem unable to find the right ones when it comes to naming their...

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Microsoft Hopes ‘Z’ Gives Zune Some Zing

November 15, 2006Microsoft Hopes ‘Z’ Gives Zune Some ZingBy Mark BosletPALO ALTO, Calif. (Dow Jones)–The letter “Z” is among the most alive and energetic sounds in the English language, says David...

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Tagline must fit product, buyers

June 6, 2007Tagline must fit product, buyersBy Karen E. KleinDear Karen: How do I come up with an impressive tagline for a new motorcycle design?Answer: A tagline should be memorable, viral and set you...

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Playing the Name Game: Sometimes, It’s a Losing Effort

September 24, 2007Playing the Name Game: Sometimes, It’s a Losing EffortThe list of forgettable names is long, corny and meaningless — except maybe in terms of learning from the fallen. Blish, Colib,...

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On the Internet, It’s All About ‘My’

April 20, 2008On the Internet, It’s All About ‘My’By DAVID BROWNEIT’S not you, it’s me. Actually, on the Internet, it’s “my.”The Web is awash in sites that begin with that most personal of pronouns,...

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Za smišljeno ime on dobiva milijune dolara

April 28, 2008Za smišljeno ime on dobiva milijune dolaraPiše: Merita Arslanikralj naminga i brendinga Jay Jurisich radi u San Franciscu i među najboljim je stručnjacima za brendove. Jutarnjem je otkrio...

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Biotechs should bring their A-game to their name

April 3, 2009Biotechs should bring their A-game to their nameBy Ron Leuty, San Francisco Business TimesIt’s a bad time for A-list biotech companies.From Anesiva to Avigen, a number of biotech companies...

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Cisco Makes a Play for Mainstream Market

May 25, 2009Cisco Makes a Play for Mainstream MarketB-to-B Networking Giant Spies New Revenue Stream in Consumer ProductsBy Rita ChangSAN FRANCISCO (AdAge.com) — For an advertiser that doesn’t sell...

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The Secret to a Good Business Name

May 29, 2009The Secret to a Good Business NameBy Jennifer WangFor entrepreneurs, “Rumplestiltskin” probably ranks low on the list of required reading, but one lesson should come through loud and clear:...

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Sarajevo je najpoznatiji bosanski brend

February 19, 2010“Sarajevo je najpoznatiji bosanski brend”Ako bi vam neko rekao da samo smišljanjem imena možete zaraditi milione, vjerovatno biste pomislili da je to neka dokona šala. No, iz primjera...

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The Twitter Effect

October 21, 2010THE CORPORATE NAME GAMEThe Twitter EffectThe struggle to create the next perfectly weird company nameBy Eric SpitznagelWhat’s in a name? If it happens to be Twitter, the answer is...

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The name game: Play it right

May 30, 2011STRATEGIESThe name game: Play it rightBy Jennifer MyersWhat’s in a company name? Just about everything.Just ask Brian Shepard, chief executive officer of of Tenzing Managed IT Services.Mr....

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The Brand Namer

June 9, 2011The Brand NamerBy Megan HessJay Jurisich at his deskWhat’s in a name?According to Jay Jurisich, quite a lot. An emotional connection, separation from the competition, a unique positioning...

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Why would a company change its name?

October 7, 2011STRATEGYWhy would a company change its name?By Julien Russell BrunetAfter years of work to build recognition, why would an established company change its name?It’s a question to ask...

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When Should Domain Names Match Company Names?

Mayy 11, 2012When Should Domain Names Match Company Names?By Karen E. KleinWhen is it necessary or advisable for a startup to have a matching dot-com domain name? What should take priority, the brand...

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On the Internet, all the good company names are taken

March 10, 2014 On the Internet, all the good company names are taken By Omar El Akka All around San Francisco, the centre of the largest technology boom since the dot-com bubble, signs of the surging...

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The top 10 contenders for worst restaurant name in Dallas-Fort Worth

June 11, 2014 The top 10 contenders for worst restaurant name in Dallas-Fort Worth By Teresa Gubbins A fun study recently came out showing that you could guess someone’s age simply by knowing her name....

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An interview with Jay Jurisich: name creator extraordinaire

July 23, 2014 An interview with Jay Jurisich: name creator extraordinaire By Annedien Hoen and Iris van Sen, The Luminaries So the other day Iris and I felt terribly compelled to ask Jay Jurisich,...

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The Weird Science of Naming New Products

January 15, 2015 The Weird Science of Naming New Products By NEAL GABLER Illustration by Paul Sahre The announcement came in November with two names attached: one famous, one not, or at least not yet....

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